broader thinking


Why "wider" science is important. In the 1970's a small group of French intellectuals noted that science was as profit-driven as it was objective, and the things that are supposed to happen, don’t always. Broken dreams are as common as realized ones, and science needed help.

One problem is that science is created in a laboratory but applied in everyday real-life, a place where thousands of unseen things affect what we think and do. And because people don't see (or account for) these things, they are undermined and held back without realizing it.

The social sciences telling us the best ways to coach, teach, develop, learn and perform use laboratory science methods. The precision in the knowledge is great but there's too much left out. We know the details on the leaves but never see the trees or the woods.


The most progressive human sciences (psychology and sociology together) systematically explain the unseen things that affect behaviour. Wide science working with precise science to broaden vision and transform  coaching, development and performance.


Which is why our work is published in the highest quality academic journals, invited to 13 leading universities with powerful testimonies from some of the world's best coaches. And why we are taking the work from its academic ivory tower, to help people everywhere.



Wow, what a show stopper! Deeply troubling, I can see I make mistakes

in several key areas, sub-conciously against my initial intentions

this work is much needed. 

Dan Pfaff, Coach to 49 Olympians (9 medalists), 51 World Championship Competitors

(9 medalists), 5 world-record-holders, 57 national records

Broadening thought

If you like...quick, easy answers or attention-grabbing soundbites as analysis; over-energized presenters saying obvious things in complex ways to hide their lack of insight;

look elsewhere, this platform is not for you.

However, if you are interested in taking a little more time—a few minutes not seconds—to consider a theory-research formed broadening perspective that advances what you think and do, watch the video below

Why? Well frames guide the gathering of knowledge. As more science is done, more problems are found and frames move on.

The most progressive human sciences are three frames moved on from the ones typically used in sport, exercise and coaching. We translate the French post-structural "social" theories, sharpened by decades of fierce debate among world leading intellects ready to help you! 


Think broader to advance...

Click for more information

Basketball Dunk

 So powerful, I honestly think this work 

will be the new "John Wooden"  

for our insights into coaching,

sports and exercise. 

Scott Caulfield, Head Coach, National Strength and Conditioning Association 

Current statistics..

Over 70% of 13 year olds drop out of sport, 3% of Canadian teenagers do enough physical activity to be healthy, over 70% male 17-24 year-old Americans would fail a military draft (after 6-months of training) and over 30% of 16-30 year olds in the UK live with chronic pain.

We all know people unable to do "what they want" because their bodies won't allow it, mental health is the most used phrase in high school and post-secondary education, and even high performing athletes are as injured as often as they are fit (e.g., the best English Soccer team in 1982, Aston Villa, won the League with just 14 players, but today soccer teams require 40-50 players.


And in track and field standards have even (outside one or two anomalies) stagnated. Or at least records are now being broken, only because shoe technologies have changed, not because athletes' bodies are better. 


Industries require flexible creative problem-solvers not "repeating-knowledge-good-at-exams" graduates, and 70% of Change Management initiatives fail. 

There are then, many more factors to see, know and do. 

Who we are and what we do

We are scholar-consultants. Our work is based on our leading theoretically and research driven work, the subject of an ever-growing number of peer-reviewed academic articles, book chapters and global conference presentations: we are credible.


Too often, scholars talk in academic ivory tower language and progressive ideas gather dust, and so real-world experts have no choice to use over enthusiastic attention-grabbing analysis. Broader Thinking is progressive ideas in user-friendly ways. 

We are then, a new voice in sport, exercise, coaching, learning and business, which: 

 ... are based on the most progressive psycho/social theories of human behaviour, post-structuralism;

 ... are tested on some of the world's best coaches (of world record holders and Olympic champions);

 ... is the source of an ongoing research program;

 ... is continually checked by the world's leading minds (academic and real-world experts). 

Dr. Joseph Mills, Graduate School of Professional Psychology, University of Denver. Professional Psychologist/Chartered Sport Scientist (HCPC/BASES)

Dr. Brian Gearity, CSCS, FNSCA, ATC. Director MASC, Graduate School of Professional Psychology, University of Denver.


Dr. Clayton Kuklick, CSCS, MASC Graduate School of Professional Psychology, University of Denver.

Dr. Jim Denison, Professor, University of Alberta, Edmonton, Alberta, Canada. 

Douglas Bergquist, SQRLZ- Leading Digital Strategist, 30 year career at the highest levels of film.


 What we all think...

 - development

 - coaching

 - sport

 - exercise

 - learning

 - relationships

 - and even performance is,

 ..what they actually are!


It would be good then, to have "something"

explaining this ...to help you do that.