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broader thinking


What should happen in sport, exercise and coaching, rarely does. Why? Well, what people "should-do" comes from what people "know", and what people "know" comes from laboratory science: clinical, pure, controlled.


But sport, exercise and coaching takes place in everyday real-life. Complex, messy, uncontrolled. In real-life, you can’t avoid people. You depend on them. Don’t interact, don’t thrive, and sadly, don’t survive. “Relating-to-others-sharing-knowledge” is being human.


Human relations are never straight-forward, simple or obvious.. they're affected by "thousands of unseen-realities". Knowledge, even science, is never pure, it's shaped, altered, filtered. Knowledge always changes. It cannot not.

We all see then, only what's obvious and on the surface, not what's underneath. Which is why what should happen so rarely does, why hard work is so often undermined, and why wider "human-relational" knowledge transforms sport, exercise and coaching.



Wow, what a show stopper! Deeply troubling, I can see I make mistakes

in several key areas, sub-conciously against my initial intentions

this work is much needed. 

Dan Pfaff, Coach to 49 Olympians (9 medalists), 51 World Championship Competitors

(9 medalists), 5 world-record-holders, 57 national records

Social sciences

progress through theory

Human-relational [social] knowledge comes from theory. Robust, systematic, and sharpened by decades of fierce debate among the world’s most intelligent minds.


Social theories are new to sports science. Paradigms, or frames, guide the gathering of scientific knowledge. As more science is done, more problems are found, and the paradigm moves on, in ways overcoming those problems.



Social theories are the most progressive social sciences: because they are three-frames moved on from the social laboratory methods used in sport, exercise and coaching,; and any development and performance setting.


Lab knowledge is not wrong, because it’s precise. But to be so precise that knowledge reduces. Any bigger, and it's no longer precise. And so, too much important information is left out. We may know the details on the leaves, but we never see the trees.


Think broader to advance...

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How to think broader. How to transform what you do.

How to think broader. How to transform what you do.

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Bridging science-practice gap

Everyone knows the science-practice gap. With no intellectual [systematic] explanations of practice or everyday real-life, experts have to call themselves “pracademics”, appeal to “art and science”, or try science in real-life and report back what “should have worked, but didn’t”.


And so what experts don’t know is social theory explains the practice part. That is, it explains the thousands of unseen realities that shape knowledge, now and in the past revealing what we don’t see is undermining and holding us back.

Social theories have transformed all human academic disciplines. They’ve just never been used as a sport science to improve performance: until now.

Used to improve performance, social theory bridges the science-practice chasm. A tool guiding us across the vast, open and bewildering everyday real-life spaces, just as GPS guides boats across vast, open, bewildering oceans. Good luck crossing the ocean without it.

Basketball Dunk

So powerful, I honestly think this work 

will be the new "John Wooden"  

for our insights into coaching,

sports and exercise. 

Scott Caulfield, Head Coach, National Strength and Conditioning Association

Current statistics..

Over 70% of 13 year-olds drop out of sport; 70% 17-24 year-old Americans would fail a military draft [after 6-months of training]; and over 30% of 16-30 year olds in the UK live with chronic pain.

We all know people unable to do "what they want" because their bodies won't allow it; mental health is the most used phrase in high school and post-secondary education, and even high performing athletes are as injured as often as they are fit [e.g., the best English Soccer team in 1982, Aston Villa, won the League with just 14 players, but today soccer teams require 40-50 players].


And in track and field standards [outside one or two anomalies] have stagnated, records only recently breaking with changes in shoe technologies. 


Industries require flexible creative problem-solvers not "repeating-back-knowledge-good-at-exams" graduates; and 70% of change management 

initiatives fail.

Who we are and what we do

Our rationale: science sells. In the 1960's, a small group of French intellectuals noted science is as profit-driven as objective, making it difficult to to know what works and what to trust. Science needed the help of [deep] explanations of everyday real-life where science is used to prove its claims, and education needed to bring knowledges together: wide science complimenting precise science.

Social theorists never argue science is wrong. Only that there is a lot-lot-more to know when it’s applied, and knowing this lot-lot-more might make us re-think what we do, often shockingly so.

​Which is why our work leads, and is published in the highest quality academic journals. Invited to 13 leading universities with powerful testimonies from some of the world's best coaches. If you like quick, easy answers or attention-grabbing soundbites as analysis; over-energized presenters saying obvious things in complex ways to hide their lack of insight, look elsewhere. This platform is not for you.


However, if you are interested in taking a little more time—a few minutes not seconds—to consider a theory-research formed broadening perspective that advances what you think and do, get in touch. We are scholar-consultants, taking complex work from its academic ivory tower, breaking it down and making it user-friendly to help people everywhere. A new voice in sport, exercise, coaching, learning and business.

   Dr. Joseph Mills, Graduate School of Professional Psychology, University of Denver. Professional Psychologist/Chartered Sport Scientist

   Dr. Brian Gearity, CSCS, FNSCA, ATC. Director MASC, Graduate School of Professional Psychology, University of Denver


   Dr. Clayton Kuklick, CSCS, MASC Graduate School of Professional Psychology, University of Denver

   Douglas Bergquist, SQRLZ- Leading Digital Strategist, 30 year career at the highest levels of film


 What we all think...

 - development

 - coaching

 - sport

 - exercise

 - learning

 - relationships

 - and even performance is,

 ..what they actually are!


It would be good then, to have "something"

explaining this help you do that.



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